About KitchenAid®

It started as a way to make large quantities of bread dough for the military during World War I. The company became an icon of classic design, showcased in museum exhibits in the United States and Europe. And its name came from one early user, who proclaimed, "I don't care what you call it, it's the best kitchen aid I've ever had."

Virtually synonymous with versatility, reliability, and durability, KitchenAid built its reputation on its classic stand mixer and has leveraged that success and expertise to create food processors, coffeemakers, and a range of accessories that convert that powerhouse mixer into a vegetable slicer, meat grinder, sausage stuffer, and pasta maker.

This diverse product offering grew out of one man's efforts to make a labor-saving device for mixing bread dough. It was 1908 when Herbert Johnson, an engineer, presided over the development of an 80-quart mixer. After World War I ended, the Ohio-based Hobart Manufacturing Co. began producing the first in a long series of non-commercial stand mixers that featured "planetary action."

The KitchenAid mixer became wildly popular during the 1920s and 1930s. Like most housewares at the time, the mixers were sold either door-to-door or through a KitchenAid party at which a salesperson demonstrated the appliance's functions by using it to prepare a meal for the guests, who were then encouraged to order a KitchenAid mixer. During this time several attachments were developed for use in mixing a variety of foods, and the KitchenAid name was also given to an electric coffee mill introduced by Hobart.

In 1924 Hobart's Troy Metals subsidiary was renamed the KitchenAid Manufacturing Company, and its headquarters established in Dayton, Ohio. In February 1986 KitchenAid was acquired by the Whirlpool® Corporation.

KitchenAid products are manufactured in Ohio, South Carolina, Mississippi, Indiana, Arkansas, Ontario, and Quebec, and its appliances are distributed throughout North America. Regarding today's consumer as more sophisticated and concerned about quality, KitchenAid also opened a design center in St. Joseph, Michigan, to improve product design through market research.

KitchenAid has spent nearly a century creating innovative products for the well-equipped kitchen. From commercial grade cooktops and wine cellars to stand mixers and an impressive assortment of cookware, bakeware, and accessories, KitchenAid offers virtually every culinary essential you could need.